Samsung Electronics is the largest electronics industry enterprise in Korea, and also the largest subsidiary of Samsung Group. It was founded in March 1938 in Daegu, South Korea, and was founded by Lee Bingtao. The current president is Li Jianxi, the vice president is Li Zairong and Quan Wuxuan, the president is Cui Zhicheng, and the chief executive is a co-CEO composed of Quan Wuxuan, Shen Zongjun and Yin Fugen. Among the 100 most famous trademarks in the world, Samsung Electronics is the only Korean trademark and the symbol of Korean national industry. Samsung Electronics took over the business of Digital Image Business in 2010, and formed a total of eight business departments including Image Display, IT Solutions, Household Appliances, Wireless, Network, Semiconductor and LCD Business. In addition, in order to improve the comprehensive effect, the company restructured its supporting institutions and put the DAS (Digital Air Solution) business group and Sanxing Guangzhou Electronics (household appliances and air conditioning manufacturing) merged at the beginning of 2010 under the name of the household appliances business department. In addition, STB (Set-top Box, set-top box) institutions will be included in the jurisdiction of the image display business.
